AI Solutions / Custom Builds / Consulting

No hype.
Just evidence.

Bring me the workflow that eats your time. I will put an evidence-based number on what fixing it is worth, then build the solution with you, in your actual context. No hype, just evidence.

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Comic-book illustration: two colleagues at a desk point into a translucent floating workflow diagram strung with email icons and small chart panels, while a third woman reviews printed pages at her laptop, in a bright open-plan office with coworkers at desks in the background

What I offer

Start with one real problem

The work is scoped, hands-on, and built around your context. We start with the thing you want to fix, put a number on it, then build the solution that holds up in daily use.

Custom builds

Bring me the problem

Scoped / hands-on / built with you

Bring the task, tool, or workflow that keeps getting in your way. I scope it, put an evidence-based number on what fixing it is worth, and build the solution with you.

See how it works

Library

Read the work

Essays / teardowns / field notes

Where I write down what I am learning and shipping: what actually works, what is hype, and how I think through real problems. Evidence first, no theater.

Open the library

Free tools

Start with something useful

Tools / prompts / field notes

A few practical things you can use today, plus the thinking behind them. No signup wall in the way of something useful.

See the free tools

If you would rather learn to do it yourself

Some people want the capability, not just the solution. I also offer structured hands-on training, 1:1 or with your team, working on your real tools and workflows until you can build the next one without me.

See the training

On the record / Years of podcasts, live builds, and community sessions making the same argument in public. Useful if you want to hear how I think first.

See the media

Why me

I build and ship this every day

Most AI advice is either vague or overconfident. I work from the task in front of us, show you what the tools can and cannot do, and make the next step concrete.

Built, not theorized

Everything I build and recommend comes from work I have actually shipped, not from a slide deck. The rigor shows up in the deliverable.

Evidence over hype

Every claim about what AI is worth is grounded in public data and cited benchmarks, labeled as an estimate, and checkable.

You keep the capability

I build it with you, not around you. You leave understanding what was built, able to run it, and able to make the next version yourself if you want to.

HubSpot Academy

Teaches The AI-Augmented HubSpot Stack, HubSpot Academy's first-ever AI mini-series bootcamp, on building AI agents into a real HubSpot stack with Claude Code. Previously co-taught their AI for sales, service, and marketing bootcamp.

UNBOUND / INBOUND

Correspondent at UNBOUND, HubSpot's annual conference, formerly INBOUND, covering the AI and CRM ecosystem from the inside.

Worked with

Hands-on CRM and AI work with teams at Reddit, Boeing, ReloShare, and AskElephant, plus a long roster of mid-market SaaS and services companies.

Where to start

Bring me the workflow

Bring me the problem directly on a call, or use the free assessment to put a rough value on a task first. Either way, I will tell you what I would build or fix first, including if the answer is not AI.

Run the free assessment

Start a conversation

Tell me what you are trying to do. I will read it and get back to you with the right next step.

Stay in the loop