Training / Coaching / Consulting
No hype.
Just evidence.
I help people and teams find out what AI is actually worth to them, then teach them how to use it. No hype, just evidence.

What I offer
Start by learning it yourself
The front door is training, coaching, and the things I publish. Most people start here, build the skill, and only bring me in to build directly when they would rather not do it themselves.
Courses
01
Learn the skills
A-la-carte / bundles / team plans
Browse courses
Library
02
Read the work
Essays / teardowns / field notes
Open the library
Freebies
03
Take the tactics
Tools / repos / prompts
Get the freebies
Secondary / cherry on top
Prefer to have it built? After training or a quick assessment, I will build and roll out the solution directly for a small number of engagements each year. It is the cherry on top, not the headline.
Why me
I build and ship this every day
Most AI content online is hype or theory. I wanted a place to learn what actually works, taught by someone who does the work, where the return on learning it is as evidence-based as anything else I would claim.
Built, not theorized
Everything I teach comes from work I have actually shipped, not from a slide deck. The rigor travels with the person.
Evidence over hype
Every claim about what AI is worth is grounded in public data and cited benchmarks, labeled as an estimate, and checkable.
You keep the skill
The goal is for you to be able to do this yourself. Building it for you is the exception, offered only when it makes sense.
Where to start
Find out what it is worth
If you want a starting point, I offer a free assessment: using public wage data, task-time benchmarks, and cited research, I estimate what automating a role or workflow could be worth, without ever needing your internal financials. From there, most people join training. A few have me build it.
Stay in the loop
No newsletter theater. I will send new courses, freebies, and the occasional field note worth your time.